International Media Partnership

Global HIV Coverage with Plus Life Media at IAS 2025

International media partnership providing comprehensive production support for U.S.-based health media platform at the 13th IAS Conference on HIV Science in Kigali

International PartnershipHealth MediaConference CoverageB2BProduction SupportAccreditation Management
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Project Overview

When Plus Life Media, a U.S.-based health media platform known for its strong HIV advocacy work, needed a reliable, on-the-ground audiovisual team for the IAS 2025 conference in Kigali, they partnered with GoodAV to provide full production support. From accreditation coordination to technical execution, this collaboration demonstrated GoodAV's ability to work at an international level and navigate complex logistical environments during the 13th IAS Conference on HIV Science (July 13–17, 2025).

The Challenge

The project required providing a skilled, locally based media team for a major global health event while assisting with international media accreditation through both the IAS Society and Rwandan Media Council. Key challenges included coordinating with Plus Life Media's team across time zones during a tight production window, navigating uncertain local accreditation requirements that varied based on nationality and press status, and ensuring seamless integration between U.S.-based technical teams and local Rwandan crew members.

Our Solution

GoodAV assembled and managed a comprehensive 5-person media crew including 2 camera operators, 2 assistant camera operators, 1 gaffer, and 1 on-site production coordinator. The team provided full support including team selection and credential submission, media registration through IAS portal, direct coordination with IAS and Rwandan authorities, filming of interviews, panel sessions, and b-roll content, equipment advisory and logistics, and post-event support for content delivery. A crucial component involved navigating the Rwandan Media Council's accreditation process, securing all necessary documentation while ensuring full compliance with both IAS and local government requirements.

“The GoodAV team was incredible to work with—professional, responsive, and totally in tune with the needs of an international production. From accreditation to delivery, they handled every detail on the ground in Kigali.”

— Karl Schmid, Co-Founder, Plus Life Media

Featured Videos

Plus Life Media: IAS 2025 Main Feature

Main feature coverage for Plus Life Media at IAS 2025.

Panel Interview: HIV Advocacy

Panel interview session on HIV advocacy and awareness.

Conference Documentary Segment

Documentary segment from the IAS 2025 conference.

Behind the Scenes: Production Team

Behind-the-scenes look at the production team at work.