Our Story in Motion
Watch the journey of GoodAV and discover our passion for authentic African storytelling
Our Journey
The Beginning
Started with a powerful belief: every story deserves to be told with authenticity, impact, and precision.
Building Expertise
Developed mastery across video production, photography, live streaming, and audio creation throughout Rwanda and East Africa.
GoodAV Founded
Established GoodAV with the mission to showcase Africa's rich heritage while empowering clients to amplify their unique stories.
Leading the Industry
Recognized as Rwanda's premier audiovisual agency, creating content that inspires and transforms communities across Africa.
About Us
GOODAV is a pioneering and market-leading provider of digital consulting services, including audio-visual content production and photography. We have extensive experience in the development of digital content — from concise summaries to full documentaries and high-quality photography coverage. Our work also includes live streaming, branding and marketing to tell a visual story about a variety of events using integrated techniques that deliver to the utmost satisfaction of our customers.
Our approach is founded on clear principles: customer-centricity, quality & reliability, diversity & inclusion, and an impact-driven mindset. We use our know-how and experience to assess customers' needs, discuss expectations, and achieve goals in a factual, results-oriented way. Rooted in the belief that Africa's stories are best told by those who understand its essence, culture, and communities, GoodAV combines deep local knowledge with world-class videography, photography, and documentation expertise to support organizations across the continent.
EMPOWERING STORIES, CREATING CONNECTIONS
GOODAV's strength lies in its team and our ongoing investment in skills development. We embrace storytelling because it stimulates imagination and builds a sense of community between tellers and listeners. Storytelling helps us understand our environment and personal experience; that is why we always strive to help customers tell the story of their work and the impact they make in an articulated and engaging way.
"We are Africa's premier audiovisual storytellers, transforming authentic narratives into compelling visual experiences that resonate globally while honoring our continental heritage."
Story behind GoodAV
At the core of GoodAV is a vision inspired by its founder and CEO, Youssouf Hakizimana, a multimedia artist with over a decade of experience in the audiovisual industry. Driven by a passion for storytelling, innovation, and cultural preservation, Youssouf established GoodAV with a clear mission: it's not simply a media company. It's an engine designed to transform Africa by harnessing the full power of media.
A Vision Born from Experience
Youssouf's journey began with a powerful belief: every story deserves to be told with authenticity, impact, and precision. His expertise spans video production, photography, live streaming, and audio creation, complemented by a strong foundation in digital communication and continuous learning. Over the years, he identified a gap in the market for high-quality, client-focused content production tailored to diverse audiences. GoodAV started as a small initiative but quickly grew into a trusted partner for businesses, individuals, and organizations. Under Youssouf's leadership, the company delivers exceptional services by blending creativity, cutting-edge technology, and a commitment to excellence.
From Idea to Impact
One of Youssouf's standout projects is "Echoes of Tradition," a heartfelt initiative that captures the beauty, resilience, and spirit of Rwanda through photography and videography. This project reflects GoodAV's deeper mission: to showcase Africa's rich heritage while empowering clients to amplify their unique stories. Youssouf connects with diverse communities, ensuring GoodAV's work resonates across cultures. As advancements in Machine Learning and Artificial Intelligence reshape the creative landscape, GoodAV is at the forefront, integrating these innovations to enhance its storytelling capabilities.
The Driving Philosophy
For Youssouf Hakizimana, storytelling isn't just about creating visuals, it's about building connections, evoking emotions, and leaving a lasting legacy. This philosophy is woven into every project at GoodAV, where the focus is on empowering clients to share their stories authentically and powerfully.
Our Core Values
The pillars that guide our work and define who we are
Pan-African Unity
Fostering collaboration across Africa's 54 nations, celebrating our diversity while strengthening our collective narrative through unified storytelling excellence.
Authentic Representation
Preserving and presenting Africa's rich heritage with integrity, ensuring every story honors our traditions while embracing contemporary innovation.
Innovation Leadership
Pioneering cutting-edge audiovisual technologies and creative methodologies that set new standards for storytelling excellence across the continent.
From Vision to Continental Impact
GOODAV emerged from a revolutionary vision: to elevate African storytelling to global standards while preserving cultural authenticity. Founded by passionate creators who understood the power of visual narrative, we've transformed from a local production house into Africa's most trusted audiovisual partner.
Our evolution spans documenting grassroots communities to capturing international conferences, producing award-winning documentaries, and pioneering live streaming technologies across the continent—always with African authenticity at our core.
Key Milestones
Founded with a Vision
Established with revolutionary vision to elevate African storytelling to global standards
Pan-African Expansion
Expanded operations across multiple African countries, building continental partnerships
AI Integration Pioneer
Became pioneer in AI-powered content creation while maintaining authentic storytelling

Youssouf Hakizimana
Founder & CEO • Multimedia Artist • 10+ Years Experience
"We are committed to enabling our clients to authentically share their distinctive narratives, recognizing that every story holds the power to inspire and transform communities across Africa and beyond."
— Youssouf Hakizimana, Founder & CEO of GoodAV
Meet Our Expert Team
Our diverse team of creative professionals brings together expertise from across Africa to deliver world-class audiovisual solutions

Vincent Niyibizi

Josue Ishimwe

Marie Noella Mugisha

Adeline Iradukunda

Claudine Musabende

Emmanuel Irumva

Etienne Manirakiza

Mediatrice Mahoro

Blaise Ngabo

Richmond Runanira

Donatien Hitiyise

Ibrahim Niyibizi
Frequently Asked Questions
Get answers to common questions about our services, process, and expertise
What makes GoodAV different from other production companies?
GoodAV specializes in authentic African storytelling with deep cultural understanding. Our team combines 10+ years of local expertise with international production standards, serving 500+ projects including UN, USAID, and major corporations across Africa.
What services does GoodAV offer?
We provide comprehensive audiovisual services including video production, documentary filmmaking, live streaming, professional photography, sound systems, lighting design, post-production, animation, and social media content creation.
Do you work with international clients?
Yes, we regularly collaborate with international organizations, NGOs, corporations, and media companies. We've produced content for global audiences while maintaining authentic African perspectives and cultural sensitivity.
What is your production process?
Our process begins with understanding your story and objectives, followed by creative concept development, pre-production planning, professional filming/recording, post-production, and final delivery. We maintain close collaboration throughout to ensure your vision is realized.
How long does a typical project take?
Project timelines vary based on scope and complexity. Simple videos can be completed in 1-2 weeks, while documentaries and large productions may take 1-3 months. We provide detailed timelines during planning and keep you updated throughout.
Can you handle projects across Africa?
Absolutely. Based in Rwanda, we have extensive experience working across East Africa and the continent. Our team is equipped for international travel and has established networks in major African cities.
Ready to Tell Your Story?
Join 500+ satisfied clients who have trusted GoodAV to bring their stories to life through professional audiovisual production. Let's create something extraordinary together.
Start a new project with GoodAV's professional audiovisual services
Browse our award-winning portfolio of video production work
Download our comprehensive company profile and capabilities

